Blue Ocean Strategy (Arabic Edition) – How to Create Uncontested Market Space and Make the Competition Irrelevant

Step into a world beyond competition with Blue Ocean Strategy (Arabic Edition), the groundbreaking global bestseller that has transformed the way companies approach innovation and growth.

Instead of battling rivals in saturated “red oceans,” this book introduces the concept of “blue oceans” — uncontested market spaces where creativity, innovation, and new demand flourish. By redefining problems, exploring untapped opportunities, and delivering unmatched value to customers while reducing costs, businesses can achieve extraordinary profitability and long-term success.

Packed with real-world examples such as Ford’s Model T, Starbucks, Compaq, and Cirque du Soleil, Blue Ocean Strategy shows how companies across industries have created entirely new markets and reshaped consumer expectations.

Whether you’re an entrepreneur, business leader, or student of strategy, this book will give you the tools to break free from competition and chart your own path to success.

Key Features:

• Arabic edition of the international bestseller
• Over 3.5 million copies sold worldwide
• Practical frameworks and case studies for innovation
• Essential for entrepreneurs, leaders, and strategists