Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition (Arabic)

Blue oceans are new spaces created by single companies in a specific market and free of competition, unlike the red oceans (of the color of blood) of traditional competitive sectors.

Creating a blue ocean is a process characterized by redefining the problem instead of the solution, creating and exploring new demand, and has the main advantage of creating significant added value for customers while reducing the company's expenses, which leads to high profitability and the creation of a new market. It is a leap forward compared to what is prevalent, especially in terms of quality.

Some examples of blue oceans: the Ford Model T, Compaq computers, Starbucks, Cirque du Soleil (renewing the circus by mixing it with dance and ballet to make the show suitable for all ages, not just children).